Don't just sell it - CPO it!

discover how

certified pre-owned homes

bring more money and less stress

Join mega agent rowena patton

January 26th 12:30PM - 1:30PM EST

Rowena Patton was the first to introduce "Certified Pre-Owned Listings" to the real estate industry in 2007 in her Amazon Best Seller "Your Unique Value Proposition"! She has taught hundreds of top agents around the country this great way of helping sellers sell their home faster and for more money. 300+ zip codes are now represented around the country by CPO expert agents.

"I was not sure at first, when Rowena told me about how listing my home CPO would be a good idea, and once she explained how it works - WHAT a NO-BRAINER! I cannot imagine why all homes are not sold this way - I will always return to CPOexperts.com to find my CPO expert any time I need to sell a home. All those stupid requests I have had before that make me so mad when my home is under contract - just went away. The 10k the buyers asked for last time - not this time! I went in eyes-wide open, and so did they, and everything felt so much easier. Listen to this gal if you are considering selling!"
Burt J, Hendersonville NC

"I attended Rowena Patton’s course on Certified Pre-Owned (CPO) listings about 8 years ago. My first thought was WOW, this makes total sense. Why hasn’t anyone taught me this before? Why aren’t all listings performed in this manner? I swore that day that I would never use any other method for listings, and I haven’t! It’s an “eyes-wide-open” approach that’s good for both the buyer and the seller. Buyers want to receive, and sellers want to deliver, a solid home, for a fair price for the least amount of hassle. The Certified Pre-Owned method delivers!" - Steven Edwards, Broker EXP

This approach will have a huge impact on the amount of money you make on your home, it's attractiveness to buyer agents and buyers, and will massively reduce the stress of a home sale. No nit-picky back and forward on the sale as everyone goes in eyes wide open. Already know all about CPO from CPOexperts.com and just want to get with a CPO expert agent in your market now? Tell us more about your home and a CPO expert agent will reach out shortly at this link

Certified Pre-Owned Listings

Old fashioned Real Estate

  • 40+ items on the repair request

  • 30%+ of contracts drop out -primarily due to inspection / appraisal

  • Stressful time through the contract as back and forward continues

  • Your home doesn't stand out against new or other homes

  • Even 20k cars are CPO (certified pre owned) - why on earth isn't a home?

Certified Pre-Owned Home

  • Home pre-inspected

  • Inspection shared when offer comes in (everyone goes in eyes wide open)

  • No need to fix items on inspection

  • Very low cost to set up - massive insurance policy!

  • No stigmatized listing when old fashioned real estate causes 30% + contracts to drop out

  • Buyers agents love your home - it is much more likely to CLOSE and pay them a commission when it is a CPO home

Less Drop Out

Make More Money

Way Less Stress

"What would your home sale look like with CPO? You owe it to yourself to check out this process if you are thinking of selling in the next year - once you do it CPO you'll wonder why old-fashioned real estate doesn't get into the right century!"

What challenges come up for home sellers in 2023?

Make YOURS CPO

As a Certified Pre-Owned home, your home will appeal to buyer agents when their buyers are considering 3 different homes. Yours is much more likely to actually sell, rather than be one of the 30% + casualties with old-fashioned real estate.

Shifting Market

Most markets in the USA are shifting - to a buyer's market. Prices have begun to fall in many markets. This economic cycle is NORMAL - 7-11 years peak to peak, meaning that it will likely be 7-11 years before we see the high prices on our homes again. This is normal, and has been in effect since 1860, when French Economist Clement Juglar outlined the economic cycle. Listen to a recent radio show on this here.

Price correctly and - hold that price!

In old-fashioned real estate, many sellers end up giving the buyers 5-10k in credits once they have a contract? Why? Because 'this is the way it has always been done'. Break that pattern with your CPO home - most often there are low to no credits requested as everyone went in eyes wide open.

Overcome the drop out of your sale

You don't often hear that when you list your home and get it under contract, often 30%+ of those contracts fall out. Then you have what is referred to as a stigmatized listing. Even if the buyers couldn't get their loan or just got cold feet, new potential buyers see it drop out on all the various websites, and wonder 'what is wrong with that house'. CPO dramatically reduces the likelihood of this happening.

More Listing Presentations?

As a Certified Pre-Owned Listing Expert you will have access to the exact same marketing Rowena uses with her database that creates listing opportunity after listing opportunity.

Imagine what having an Amazon Best Selling Author - Mega Agent writing your marketing can do for you!

Doing the Listing Presentation?

As a Certified Pre-Owned Listing Expert you will have access to Rowena's unique Storyboard Listing Presentation that converts at 99% for sellers!

This is great for agents without a lot of listing presentation experience as well as those that find themselves running into challenges after a property has been listed.

Helping Sellers to Price Correctly

As a Certified Pre-Owned Listing Expert your process will help each and every seller understand exactly how the market will see and value their property.

CPO Agents consistently report their sellers price their homes BELOW what the agent would have priced the home at!

No more overpriced listings just sitting!

Handling Client Objections

Certified Pre-Owned Listings Clients don't have many objections once they see the process.

There are several though that typically arise and Rowena will walk you through exactly what she, and other Certified Pre-Owned Listing Experts say that help them win the listings!

Is it the Listing Presentation?

As a Certified Pre-Owned Listing Expert you will have access to Rowena's unique Storyboard Listing Presentation that converts at 99% for sellers!

This is great for agents without a lot of listing presentation experience as well as those that find themselves running into challenge after challenge after a property has been listed.

Helping Sellers to Price Correctly

In a Shifting Real Estate Market?

As a Certified Pre-Owned Listing Expert your process will help each and every seller understand exactly how the market will see and value their property.

CPO Agents consistently report their sellers price their homes BELOW what the agent would have priced the home at!

No more overpriced listings just sitting!

Handling Objections From Potential Seller & Buyer Clients?

Certified Pre-Owned Listings don't receive many objections once they understand the process.

There are several though that typically arise and Rowena will walk you through exactly what she, and other Certified Pre-Owned Listing Experts say that help them win the listings!

How to CPO YOUR home:

Step 1: Attend Certified Pre-Owned Listing Training with Rowena Patton

Training Attendees Will Learn:

  • 3 Step Process to Certified Pre-Owned Listings - whether you are a For Sale By Owner (FSBO), have an agent you want to explain it to, or want to use a Certified Pre-Owned expert agent (we have 300+ zip codes now registered)

  • Why CPO is simply the better way for you to sell your home - 90% of sellers say this is a NO BRAINER!

  • How CPO makes your home MUCH more attractive to buyers and buyers agents, giving you the advantage over even NEW homes and other homes that are similar to yours

  • Think about it - if YOU were purchasing, wouldn't you prefer to put down your hard-earned money on a home where you knew what the issues were and could make an informed decision?

Sellers who successfully complete the CPO Training will:

  • Sell their home confidently

  • Make more money with less repair requests

  • Be less likely to end up with a stigmatized listing

  • Experience MUCH less stress through the process

  • Have a home that stands out to Buyer's Agents and Buyers

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